What I’d Do Differently if I Started Cross-Promoting Medium Content Today

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Cross-promoting content is an essential strategy for writers looking to expand their reach and engage with a broader audience. When I first started promoting my Medium articles, I made several mistakes and missed opportunities that could have significantly boosted my visibility. Reflecting on my journey, here’s what I’d do differently if I started cross-promoting Medium content today.

Diversify Social Media Platforms

When I began cross-promoting my content, I primarily focused on a couple of social media platforms. While this approach had its benefits, it also limited my potential reach. If I were to start over, I’d diversify my efforts across multiple platforms, including:

• Twitter: Its fast-paced nature and vast audience make it ideal for sharing quick updates and engaging with a broader community.
• LinkedIn: Perfect for professional content, LinkedIn allows you to reach an audience interested in industry insights and thought leadership.
• Instagram: Visual content can be a powerful tool. Using Instagram stories and posts to highlight snippets from articles can drive traffic to Medium.
• Facebook Groups: Joining niche groups related to your writing topics can help you connect…