What I’d Do Differently if I Started a Medium Publication Today

Photo by Myznik Egor on Unsplash

Starting a Medium publication can be an exciting venture, but it’s also a process that requires careful planning and strategy. Having gone through the experience of managing a publication, I’ve learned valuable lessons that I’d apply if I were to start over today. In this article, I’ll share what I’d do differently to build a stronger, more successful Medium publication from the ground up.

Defining a Clear Niche

When I first started my publication, I was eager to cover a wide range of topics to appeal to as many readers as possible. However, this broad approach made it difficult to establish a strong identity and attract a dedicated audience. If I were to start a publication today, I’d focus on defining a clear, specific niche right from the beginning.

• Focus on a Target Audience: I’d spend more time researching and identifying a target audience with specific interests. By narrowing the focus, I could create content that resonates deeply with that audience, making the publication a go-to resource for those particular topics.
• Build Authority in a Niche: A niche-focused publication is more likely to be recognized as an authority in that area. By consistently publishing high-quality content within a defined niche, I’d aim to establish the publication…