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Identity Politics or Populism: Which Will Decide the Fate of America in 2024?

Grant Lawson
8 min readOct 7, 2024

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Photo by Mick Haupt on Unsplash

Identity Politics or Populism: Which Will Decide the Fate of America in 2024?

As the 2024 election looms, two powerful and deeply divisive forces have emerged as defining narratives in American politics: identity politics and populism. Both have reshaped the national conversation over the past decade, intensifying under Donald Trump’s rise to power and continuing through Kamala Harris’s vice presidency. Now, with these two candidates likely to face off in the upcoming presidential race, the country is at a crossroads, forced to decide which of these ideologies will shape its future.

The Rise of Identity Politics

Kamala Harris’s candidacy represents the growing influence of identity politics within the Democratic Party. As the first woman, first Black woman, and first Asian American to serve as vice president, Harris is more than a politician — she is a symbol of America’s increasing diversity. Her identity and lived experience have been central to her political narrative, offering hope and representation to communities that have long felt marginalized in the American political system.

For many Democrats, especially younger voters, this isn’t just a side note — it’s the point. Representation, inclusivity, and justice for historically oppressed groups have become foundational to the party’s platform. Harris’s historic vice presidency is a direct product of this shift. Her campaign is expected to lean into these themes, framing the 2024 election as a continuation of the fight for equality and social justice.

But Harris’s embrace of identity politics will also be one of her greatest vulnerabilities. Critics, particularly from the right, argue that identity politics fractures the electorate, prioritizing individual group grievances over broader, unifying issues. They accuse Harris and the Democratic Party of using race and gender as political tools, polarizing the country further by focusing too heavily on cultural issues rather than economic ones.

Expect Trump to exploit these fault lines. He will paint Harris as a candidate more concerned with identity and political correctness than with the bread-and-butter issues that affect everyday Americans —…

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Grant Lawson
Grant Lawson

Written by Grant Lawson

Seasoned professional with experience across finance, tech, and media. Writer on politics, business growth, and Medium strategies.

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